Meri Mance PR logo
Show Menu

News

Glenmorangie takes to the waves: whisky casks reimagined as limited edition handmade wooden surfboards 

Posted on September 14, 2018 by James

Glenmorangie Original goes Beyond the Cask in a creative partnership born from the love of wood 
In the latest of its Beyond the Cask creative collaborations, Glenmorangie takes to the waves in partnership with Grain Surfboards of Maine, New England USA – visionary creators of hand-built wooden surfboards. 

The signature white oak casks for Glenmorangie Original are only ever used twice in their whisky-making lifetime, guaranteeing this single malt’s famously complex and multifaceted flavour. Now, to celebrate the wood that makes the whisky, the dedicated craftspeople at Grain Surfboards have built a series of exclusive limited-edition Glenmorangie Original wooden surfboards using reclaimed staves from Glenmorangie barrels. 

As Dr Bill Lumsden, Glenmorangie’s Director of Distilling, Whisky Creation & Whisky Stocks, explains, such special wood deserves another chapter in its story: 

“Distillation in Scotland’s tallest stills, and ten years of maturation in our ex-Bourbon casks, used only twice, gives Glenmorangie Original an incredibly smooth and round character. 

“But people often ask us what happens to those casks after their whisky-making life is over. Beyond the Cask is our way of working with people who share our creative vision, passion and patience, to take this wood on another step in its journey. 

“Grain Surfboards are true experts in their field and, like us, they believe in taking time to truly understand the character of wood. Working with them is a great way to reinvent the casks that give Glenmorangie Original its depth of flavour, and give them a new lease of life beyond the Distillery. ” 

The partnership brings together for the first time two brands who live the ideals of true craftsmanship: the iconic distillers whose ‘Men of Tain’ have been perfecting the art of whisky-making for 175 years; and the surfing artisans inspired by traditional boat-building techniques whose love of wood is embodied in surfboards like no other. The connection runs deep, for both New England and the Scottish Highlands offer some of the most prized cold-water surfing in the world. 

Like Glenmorangie Original, Grain’s surfboards are a product of time, patience and a true affinity for the qualities of wood. Hand-finished and meticulously “bookmatched” to showcase continuous patterns, Grain Glenmorangie Original surfboards represent a step away from mass-produced boards and a return to handmade values. Each board unites Grain’s signature material, Maine-grown northern white cedar, with 

reclaimed western red cedar and wood from 12 oak staves – so surfers will be riding the waves on approximately half a cask. 

As Grain Surfboards founder Mike LaVecchia explains, the two companies came together over shared ideals: 

“We’re both strong brands with true craftsmanship at our core, so we were thrilled to work with Glenmorangie on this project. We’re really proud of these boards. It’s incredible that you can take a piece of wood that’s already worked hard and then give it a new life as something absolutely beautiful.” 

Together, Glenmorangie and Grain Surfboards present a surfboard that’s not just a piece of sporting equipment, but an object with a rich history that brings together many different elements in harmony. 

This is the third collaboration in Glenmorangie’s Beyond the Cask series, and follows the world’s first sunglasses made from ex-whisky casks, produced by British brand Finlay & Co in 2016, and the world’s first bicycles made from ex-Glenmorangie casks, launched in 2017 with Renovo Hardwood Bicycles of Portland, Oregon. 

The limited edition Grain Glenmorangie Original surfboards are available to order from www.grainsurfboards.com from September 2018. You can also view a film about the collaboration, directed by Sébastien Zanella, at www.glenmorangie.com 

 #GLENMORANGIE 

#BEYONDTHECASK 

ENDS 

www.glenmorangie.com 

www.grainsurfboards.com 

Follow Glenmorangie on: 

Facebook: https://www.facebook.com/Glenmorangie 

Twitter: https://twitter.com/TheGlenmorangie 

For more information & images please contact: 

stef@merimancepr.com 

Please note this press release is not intended for distribution in France 

Glenmorangie Original tasting notes: 

Colour: Bright gold 

Aroma: The scent of citrus and ripening peaches is softened by the aroma of vanilla. 

Taste: First, vanilla is detected on the tongue before it ripples along the palate bringing a burst of flowery fruitiness. 

Finish: About a minute after tasting, you are left with a clean and salving aftertaste with hints of orange and peach. 

RRP: £37.00

Awards: Glenmorangie The Original has a host of accolades to its name. Most recently, in 2016, Glenmorangie The Original was awarded gold at the prestigious International Wine and Spirits Competition and at the San Francisco World Spirits Competition. Glenmorangie Original was last year again awarded 94 out of 100 by Jim Murray’s Whisky Bible, which describes the single malt as “complexity at its most complex”. 

About Glenmorangie: 

Glenmorangie Single Malt Scotch Whisky originates in the Scottish Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest malt whisky stills in Scotland for a purer spirit, expertly matured in the finest oak casks for great depth and perfected by the Men of Tain. The Distillery was founded in 1843 and is renowned as a pioneer in its field, uniting tradition with innovation. 

Grain Glenmorangie Original limited edition surfboards: 

RRP: (£5,150) 

About Grain Surfboards: 

Established in 1999 in Maine, USA, Grain Surfboards formed from a desire to create classic surfboards for an environmentally conscious generation of surfers. With an appreciation for sustainability and heritage at its core, Grain Surfboards create hand-built wooden surfboards using boatbuilding techniques, renewable resources and craftsmanship. 

Responsible Drinking: 

The Glenmorangie Company advocates responsible drinking and suggests that drinkers savour Glenmorangie whiskies in moderation and in line with recommended daily guidelines for alcohol consumption. 

Platter London, The Original London Platter Company, Is Launching Its First Coffee Shop

Opening This June 2018 On Holland Street Allpress Artisan Coffee | Iced Drinks | Mini Platters | Pastries   Platter London, the bespoke food platter catering company, has reached a milestone – opening its first coffee shop just a stone’s throw from Hyde Park at the beginning of June. The coffee shop, aptly named ‘Platter’,

continue reading…

Swingers City is Celebrating its 2nd Birthday with FREE Crazy Golf and Half Price Champagne

On Monday 4th June, Swingers City will be celebrating its 2nd birthday! To mark this momentous occasion, Swingers City will be offering FREE crazy golf for all (first come, first served, subject to availability), all day. There will also be half price champagne, an exclusive £5 birthday cocktail, £5 street food plus balloons and birthday

continue reading…

First ever official live SHERLOCK game to open in London in October 2018

Enter iconic recreated ‘Sherlock’ sets and experience a high-stakes real-time adventure in new immersive, live gaming experience Gather the clues. Solve the mystery. Become the Great Detective… SHERLOCK: THE GAME IS NOW    A new global attraction for London, opening October 2018 SHERLOCK: THE GAME IS NOW is the world’s first escape room game to

continue reading…