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First ever official live SHERLOCK game to open in London in October 2018

Posted on June 6, 2018 by James

Enter iconic recreated ‘Sherlock’ sets and experience a high-stakes real-time adventure in new immersive, live gaming experience

Gather the clues. Solve the mystery. Become the Great Detective…



  •  A new global attraction for London, opening October 2018
  • SHERLOCK: THE GAME IS NOW is the world’s first escape room game to be based on the internationally-famous entertainment brand Sherlock
  • Co-scripted with ‘Sherlock’ creators Steven Moffat and Mark Gatiss
  • Players will make their way through detailed recreations of ‘Sherlock’ environments in a 90 minute immersive game experience
  • Groups of 4 to 6 will solve puzzles, challenges and mysteries against the clock – and get up close with some of the most loved ‘Sherlock’ characters in new, specially-recorded video and audio sequences featuring original cast members
  • Tickets on sale from 5th June at £54/person

A GAME-CHANGER FOR LONDON: From October 2018, fans of the hit TV series can step into the world of Sherlock for the ultimate gaming challenge to find out…are you as smart as the illustrious detective?

This immersive real-life game begins with master detective Sherlock mysteriously “indisposed” and his famous Network of informants and operatives beginning to deplete. There’s a recruitment drive on. Do you have what it takes to join the Network? Players will be invited to an induction session in a central London location… but that induction will then take a surprising and sinister turn.

“Suddenly YOU are in Sherlock’s shoes,” says Josh Ford Co-Founder of Time Run, London’s leading name in escape room games. “We’re going to empower you to think like Sherlock and be the hero in your own real-life episode of the TV series.”

“This is a fantastic opportunity to bring to life a brand that fits live gaming perfectly, and we’re incredibly excited about it.  Our games provide a moment of true escapism.”

‘Sherlock’ producer Sue Vertue and showrunners Steven Moffat and Mark Gatiss have consulted on and co-scripted the experience, which features specially-recorded video and audio elements with characters from the show. The 17,000 sq ft production comprises five identical multi-room experiences and brings the intrigue and excitement of detection to a central London location.

SHERLOCK: THE GAME IS NOW marks an exciting new venture for Time Run’s co-founders KIN Partners, the international entertainment partnership launched by 19 Entertainment’s former Senior Vice President Simon Oliveira and Creative Artists Agency’s Senior Executive Matthew Kay. Says Simon Oliveira: “In today’s interactive world the fan wants to be the protagonist. Rather than passively taking in TV or movies or theatre, we want to be part of the story with our friends.

With SHERLOCK: THE GAME IS NOW we’re going to bring this beloved, world-famous fictional world alive in the way the fans have every right to expect. And we’re thrilled that the creators of ‘Sherlock’ love Time Run so much that they’ve chosen us to partner with.”

Sherlock co-creators Steven Moffat and Mark Gatiss added: “We can’t wait to try out these brilliant, mind-bending puzzles and (try to) prove we know what we’re talking about! Helping out Sherlock on an actual case is what we always dreamed of doing and now is our chance – even if he doesn’t want idiots as colleagues…”

Learn more and purchase tickets now at


Notes to Editors:
Tickets for SHERLOCK: THE GAME IS NOW go on sale on 5th June 2018. Tickets entitle the holder to secure their preferred date and time to the experience ensuring they can be the first to experience this adventure and secure the ever-popular evening and weekend slots.

Time Run will announce a major large-scale venue shortly, with a brand new London attraction for millions of ‘Sherlock’ fans around the world.

SHERLOCK: THE GAME IS NOW is a unique partnership between KIN Partners, ‘Sherlock’ producers Hartswood Films and Time Run, the leading innovator in escape room games. Mixing the excitement of immersive entertainment with the thrill of intellectual challenge, this new generation of gaming experiences challenge players to race against the clock to crack codes, solve puzzles and progress to the next level.

SHERLOCK: The Game is Now is set to open in October 2018 in London and then will be rolled out globally.


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