Glenmorangie “Beyond the Cask” Finlay & Co. Collaboration
Meri Mance PR were initially brought in to support the launch of “Glenmorangie Unseen Bar” for lifestyle press in March 2015. MMPR supported the Glenmorangie team in the launch of the first Glenmorangie ‘Unseen Bar’, a bespoke 2-week pop-up experience in Soho, in which guests could immerse themselves in the world of this highly acclaimed Single Malt Whisky.
After it’s success in 2015, Glenmorangie re-launched the “Beyond The Cask” bar in March of 2016. The bar launched in an exclusive collaboration with Finlay & Co. Finlay & Co. – renowned for their stylish handmade, wooden-frame eyewear, had partnered with Glenmorangie to design sunglasses, crafted from the barrels of their malt whisky casks, individually numbered and personally engraved.
MMPR, continuing their work with Glenmorangie, devised a hugely successful press campaign, in which Glenmorangie garnered not only regional and national print and online coverage across trade, food and drink, luxury, consumer, lifestyle and celebrity press, but also international coverage for these two pioneering brands.
The AVE value for the project was in excess of 300K and had a circulation of over three million.