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A Living, Organic and Beautiful Outdoor Space for Feasting, Drinking and Socialising in East London

Posted on June 26, 2018 by James


 Drink in the Garden

A Living, Organic and Beautiful Outdoor Space for Feasting, Drinking and Socialising in East London

Opens 25th July

Step inside Beautiful Allotment and discover a pocket of English countryside, in the heart of the city. Brought to you by the team behind Bourne & Hollingsworth Buildings, Beautiful Allotment will take the homemade and creative inspiration of an allotment to create an unprecedented drinking and dining experience this summer.

Where allotments naturally find their homes on wasteland, Beautiful Allotment will take up residency in the stunning Victorian gardens of the Geffrye Museum. The magnificent grounds will be transformed into a serene oasis, where bookable day beds, handcrafted potting sheds, makeshift cocktail bars and raised BBQ areas will all mix in with trailing plants, vegetable patches, repurposed items and homemade, handpicked pieces of furniture to create a living, organic and beautiful outdoor destination.

Cocktails curated by the Bourne & Hollingsworth team will be fresh, seasonal and sustainable, using ingredients grown on the grounds. Roaming ‘garden-tenders’ with wheel barrow bars will bring drinks to revellers as they lounge on sofas in amongst the home-grown plants. For those looking for a bite to eat, the food will almost be entirely BBQ led and locally sourced, with delicious and ever changing wholesome platters of vegan, vegetarian, fish and meat options.

The Beautiful Allotment experience won’t just begin inside the Geffrye Museum grounds. A custom travelling tractor pulling a vintage trailer with seating for up to 30 will be available to ferry groups to and from the allotment. Once on-board, a resident bar-tender will whip up botanical cocktails for the duration of the journey.

An idyllic place to casually pop into for cocktails with a few friends, Beautiful Allotment will also have bookable garden areas designed for larger gatherings with friends or work colleagues. Long flower tables will be available for parties of 30 – 100 and guests will be able to privately book a rustic potting shed, greenhouse dome or airy polytunnels dotted throughout the garden for a unique area to entertain. Bookings can be made for parties of four or more through the website, and there will be unreserved spaces for smaller groups of walk-ins every day to ensure there’s always spot to relax.

What’s more, there will be a series of special bookable events happening throughout the summer, including movie night screenings, workshops and live music.

Open Wednesday – Sunday, Beautiful Allotment will be a haven for whiling away afternoons and evenings in amongst the beauty, nature and freshness of Bourne & Hollingsworth’s latest invention.


~ ENDS ~



Notes to editors:





Geffrye Museum,

136 Kingsland Road,


E2 8EA


Opening Times:


25th July – 3rd September
The venue will be open Wednesday – Sunday: 4pm – 11pm


Booking Details:

  • Exclusive bar and full venue hire available
  • Private areas for 6 – 250 people
  • Bookings for 4 – 40 people can be made online.
  • Large bookings may need a deposit to confirm and incur a minimum spend. Enquiries can be made online.
  • Walk in only for under four people. Spaces will be reserved for walk-ins every day, but allocated on a first come first served basis.
  • Bookings are allocated on space rather than seating. A mixture of seating and standing space unless otherwise requested.


About Bourne & Hollingsworth:


FROM THE PEOPLE BEHIND LONDON’S MOST INSTAGRAMMABLE RESTAURANT. Bourne & Hollingsworth is London’s leading creative lifestyle company with an offering centred on socialising, entertainment and drinks.


B&H has earned a strong presence and reputation from establishing successful experiential event brands, such as The Chap Olympiad, The Tweed Run, Cocktails in the City and The Prohibition Party, all of which are widely considered landmark events. With cocktail bars in the West End and a larger multi-faceted club house, bar and restaurant in Clerkenwell, B&H is recognised for conceiving and creating beautiful and original interiors and innovative pop-ups with a keen attention to detail and a unique and singular aesthetic.


If you would like any further information, images or have any requests, please do not hesitate to contact:


Lauren Auty

T: +44 (0)207 439 9127


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