PRESS RELEASE
TAG YOUR LOVE, TAG YOUR MOËT!
Share your love around the world with Mo├½t & Chandon Ros├® Imp├®rial
Mo├½t & Chandon, the champagne of success and glamour since 1743, is transforming champagne lovers into artists. Urban edge meets classic chic in the limited edition Mo├½t & Chandon Ros├® Imp├®rial. Express your inner graffiti artist and boldly declare your love with a unique digital experience and the customisable Ros├® bottle. Tag your love, tag your Mo├½t!
Graffiti Glamour Meets Ros├® Imp├®rial Style at the London pop-up!
In time for Valentines Day and to show-case the exclusive customisable bottle, Mo├½t are hosting a pop-up shop in The Piazza, Covent Garden, London for four days – 11th-14th February, 10am-8pm. Visitors lucky enough to catch it will be able to experiment with the Mo├½t & Chandon Ros├® Imp├®rial digital experience and purchase a bottle customised with their own message by a professional graffiti artist!
Also available to buy from Waitrose and Selfridges nationwide, the Graffiti Love Bag includes everything needed to personalise your bottle including a white tagging pen to personalise the sleek bottle with your own special touch of graffiti magic! Use the kit to convey whatever your message is: from “I love you” to “Let’s fly to Paris” or even popping the question of a lifetime with a pop of the Mo├½t cork – a “Will you marry me?” that can be handed down for generations.
Tag Your Love – On the Bottle and Online!
Call out your inner graffiti artist and let your imagination run wild. Dare to write, declare your feelings and create a luxuriously personalised champagne experience.
Then, take your tags to the next level with Mo├½t & Chandon Ros├® Imp├®rial online. At www.moet.com/rose, a world of seduction awaits. Virtually tag the street of your choice with Google Street View, an exclusive way to add a touch of graffiti chic to the streets, to create your own personalised Valentine’s Day invitations, to match your Mo├½t & Chandon Ros├® Imp├®rial bottle. Free yourself from boundaries and declare your love…wherever you want! A unique way to express your passion, you can then virtually share your work of art via email or social media.
Then, access the Mo├½t & Chandon Ros├® Imp├®rial smartphone application via a simple QR code scan from your mobile phone. There, locate the nearest hotspots to drink Mo├½t & Chandon Ros├® Imp├®rial, discover the secrets of the world’s most loved champagne, and share your customised photos with those you love.
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Notes to Editors:
Moet Pop-up Shop runs from: 11th – 14th February 2012, 10am – 8pm
Address: Unit 3, Market Building, Covent Garden, London, WC2E 8RD
Mo├½t & Chandon Ros├® Imp├®rial Gifts Stockists:
Pop-up: Ros├® Sleeve Bottle
Selfridges: Love Bag
Magnum Pack
Graffiti Box
Waitrose: Love Bag
Sainsburys: Graffiti Box
Tesco: Graffiti Box
Pricing at the discretion of the retailer.
The Art of Seduction: Bold Ros├® Sensuality
Ros├® Imp├®rial is spontaneous and radiant champagne. A glamorous expression of the Mo├½t & Chandon style, Ros├® Imp├®rial distinguishes itself by its bright fruitiness, its seductive palate and its elegant maturity. The glowing pink colour with amber highlights gives way to a bewitching nose: a lively and intense bouquet of red fruits (wild strawberry, raspberry and cherry), floral nuances of rose, and a slight peppery touch. Ros├® Imp├®rial’s expressive palate combines intensity and suppleness: the juicy and persistent intensity of red fruits, the fleshiness and firmness of peach, and the freshness of a subtle menthol note.
About Mo├½t & Chandon Ros├® Imp├®rial
Known for its glowing pink colour with amber highlights, the assemblage of Ros├® Imp├®rial reflects the diversity and complementarity of the three grape varieties: the intensity of the Pinot Noir (40 to 50%, of which 10% are red wine), the roundness of the Pinot Meunier (30 to 40%, 10% of which are red wine) and the elegance of the Chardonnay (10 to 20%). The use of 20 to 30% of carefully selected reserve wines completes the assemblage and enhances its intensity, subtlety and consistency. The quality of all Mo├½t & Chandon wines is a reflection of the exceptional diversity and richness of the House’s estate vineyards, the largest in Champagne.
About Moët & Chandon
Mo├½t & Chandon, the champagne of success and glamour since 1743. Renowned for achievements, firsts and a legendary pioneering spirit, the Maison celebrates life’s most triumphant moments with elegance, extraversion and sensorial pleasure. For more than two centuries, the Maison celebrates accomplishments and charismatic appeals with grandeur and generosity.
