Damien Hirst inspired by Temperley Cider Brandy
The Somerset Cider Brandy Company, a small cider farm and distillery owned by Julian Temperley, fashion designer Alice Temperley’s father, is launching a 20 Year Old Cider Brandy with a specially designed Damien Hirst label and packaging on Apple Day, October 22nd.
Damien Hirst first offered to design a label in a promise to Alice ten years ago but shortly after Alice moved abroad and the matter was almost forgotten. However, at the Temperley London show during London fashion Week last month, Alice reminded Damien of his promise, and this explosive, vividly coloured box and label in Hirst’s classic artwork style is the result.
The label stands to commemorate a historic victory in Brussels over the right to use the words ÔÇÿCider Brandy’. After four hard years of campaigning against Spanish, Italian and Scottish objections, The Somerset Cider Brandy Company was awarded a PGI (Protected Geographical Indication) on September 13th 2011.
The Hirst limited edition label comes following previous designs including artwork by the late Dame Elizabeth Frink a revered British sculptress, and Sir Peter Blake.
Alongside the launch at Apple Day being celebrated at the distillery, Chef Mark Hix will be giving the introduction speech, musician cum foodie, Alex James will be selling his latest book along with his cheese and Alice Temperley, MBE will be there with her recently launched book True British, which amongst telling the story of the last 10 years of the House of Temperley also celebrates her Somerset heritage.
Bottling with the new label will be limited to 500 units, all individually numbered, at £85 each with a percentage going to charity. For more details please visit www.ciderbrandy.co.uk
